Alessandro Rosato is an Italian author and artist.
Lucifross was his first artistic alias.

Work experience  
He prefers not to be defined by labels.
He chooses the word “author” because he believes that it does not only mean being a published writer but also being the creator of something. For him, everything always starts with a concept, and it does not matter whether the outcome remains in words or turns into a visual, music, or a mix of it all.

Alessandro is passionate about observing and reflecting on the different meanings that can be given to life.
Before primarily exploring the arts and writing, he had an international advertising career.

He worked on several projects as a brand strategist and researcher for agencies including, but not limited to, DDB Barcelona, Global Digital Mojo, Onroad, and with brands such as Berlucchi Franciacorta, Nike, Huawei, and Havana Club. Alessandro also worked as a tutor and teaching assistant at the University of Pavia, as ad interim brand manager for Pernod Ricard, as a freelance copywriter and writer, and as a strategy consultant.

Inspired by the need to give new meaningful and personal purposes to his concepts and observations, he is now further developing himself, as an author and artist.
Self-awareness, belonging, and relationships are common themes that he investigates and researches.


ESCAC, Barcelona, Master’s in Film Direction (2019-2020)
Pompeu Fabra IDEC, Barcelona, Postgrado in Brand Meaning Management (2015)
Trinity College Dublin, Dublin, Erasmus Programme exchange (2011)
Università degli Studi di Pavia, Pavia, Bachelor’s Degree in Communication, Innovation, and Multimedia (2010-2013) 
Liceo Scientifico Galileo Ferraris, Varese, Scientific High School Diploma (2005-2010)
Formal and self-taught training in piano and music since middle school years

Campo Teatrale, Milan, Acting (2021)
Gotham Writers’ Workshop, New York City, Fiction writing (2017)
Gotham Writers’ Workshop, New York City, Memoir writing (2017)

Artist Residencies and Selections [updating]
VFBbB, Filmmaker Residency at the Basel House of Film, Mary & Edward E. Bertschmann Foundation, Scholarship (Basel, April-May-June 2023) 

Quando impari le luci (writer) – Short story, Quaerere (2022)
Italiani dall’inizio alla fine (writer and concept writer) – Commercial, Finalist (2nd place) Giovani Leoni 2021. (Milan, 2021)
Perché Lei (writer and director) – Short film, Daily Short Pick Film Shortage, Finalist Online Isolation Short Videos Festival 2020, Auteur Selection The Film Fund, Selected by Rieti & Sabina Film Festival 2020. (Rome, 2020)
A domani (writer, director, and actor) Student short film, Selected by Lamezia International Film Festival 2020. (Barcelona, 2020)
Sofi (writer and director) – Student short film, Best Social Movie Corto Weekend Film Festival 2020, City Lover Monthly Winner Varese International Film Festival 2020. (Barcelona, 2019)
Gabrielė, Milan (filmmaker) – Short film, Selected by Dolomia Beauty Film Award 2022. (Milan, 2019)
Negli occhi degli altri (filmmaker) – Short documentary, Selected for taking part in Canon La Grande Occasione 2019. (Milan, 2019)

Based in Italy and anywhere.
Instagram, Facebook